How Core Values Play an Important Role in making a company a successful brand

Every company becomes a brand when it successfully adapts its company values and honestly works on maintaining them. Any company’s core values should not be based on their current requirements & demands, for instance, if members of the company are not able to adhere to the company's values and policies they can make changes to those policies. Also, these kinds of acts are not even considered values if they keep on changing so easily. Every value or policy should be made of a clear emotion and while these policies are made that emotion should be reflected clearly. 

What truly defines a “core value”? 

What are the parameters that should be set to let the employees or members of the company follow as values? 

Can core values change over time, or should they remain consistent?

How do core values impact a company's reputation?

Why is it important for a company to align its actions with its core values?

One of the ways most companies adapt to let employees follow those values is by making a “no tolerance policy” on certain acts to maintain those values of the companies. One of the common examples of the zero-tolerance policy is no sexual harassment and no discrimination in the workplace. By accepting these policies many  workplace’s environment has become better than before and adds value to the company work culture

There are usually two types of values in every company that are common. First, the no-tolerance policy is a fixed policy and cannot be changed or altered by anyone,  there are fixed punishments for example: no discrimination in the workplace . The other policies can be altered and updated over time. For example: temporary policies like some offices change their office timing in winters due to change in whether these types of policies keep on changing according to circumstances.

 

SOME OF THE BEST  OF CORE VALUES:

1. Respect: A company should provide equal treatment and respect to every employee regardless of their position, background or belief. 
   Example: “Google; their company philosophy explicitly states a commitment to treating everyone with respect, including users, employees, and diverse perspectives across the globe, often expressed as "Do the right thing" in their core values. “
2. Teamwork: A company promotes collaboration and open communication across different departments to achieve their respective shared goals.
   Example: “Procter Gamble  (P&G): Known for their "Connect and Develop" strategy, collaborating with external partners and even competitors to drive innovation."
3. Innovation: A  tech company like Google actively encourages experimentation and new ideas which constantly keep them at the top rather than their  competitors.
   Example:  “One of the most prominent examples of a company that has deeply embedded Innovation as a core value is they consistently push boundaries with new product design and technologies across their range, like the iPhone, iPad, and Mac, often setting the standard for the industry with their user interface and user experience focus.“
4. Customer-centric: For a customer service company the main focus of their work is only on providing their customers a high number of services through their hard work & dedication.
   Example: “Amazon: Amazon.com Known for its seamless shopping experience, personalized recommendations, fast delivery options, and customer-focused features like reviews and return policies.“ 
5. Transparency: A company should openly provide information regarding regular updates on the company’s performance, future goals and ways of achieving them.
   Example: “A prime example of a company that prominently features transparency as a core value is Buffer, which actively practices open salaries and a "default to transparency" approach, openly sharing information about their company operations and decision-making processes with employees and the public.“
6. Clear directions: Every company should be focused and clear about its goals. Also, should be clear in a way of how they will achieve that goal any sense of doubt can become a big hindrance to the successful accomplishment of that project.
   Example: “Patagonia's current company purpose is, “We are in business to save the planet.” Everything Patagonia does, from its core values to priorities, put the Earth first. Patagonia is the perfect example that being purpose-driven and altruism are not enemies of financial performance.“
7. Trust: The foundation of any organization is made upon the trust. It ensures that interactions with employees, customers or stakeholders are conducted smoothly and honestly.
   Example: “A prime example of a company that prominently features "Trust" as a core value is Salesforce; they consistently emphasize building trust with both customers and employees, often referring to their community as an "Ohana" (family), and actively demonstrate this value through their actions and policies.“
8. Courage: Standing up for principles or cause despite personal fears & risk making a bold decision out of that courage can make a small company a shark in the sea.
   Example: “A prime example of a company that prominently features "courage" as a core value is Netflix; their company culture actively encourages employees to make bold decisions, speak openly, and challenge the status quo, with "courage" listed as one of their key values alongside others like curiosity, innovation, and integrity.“ 
9. Adaptability: The ability to change and adjust one’s behavior or strategy based on current demands companies can not able to develop and achieve the high level of success among their companions if they aren’t ready to adapt new things in tech or never change their “way of work”
   Example: “A prime example of a company that prominently features "adaptability" as a core value is Google; their culture encourages continuous innovation and a willingness to pivot with changing market trends and technological advancements, reflecting their emphasis on flexibility and adapting to new situations.“
    

“If we talk about a successful brand that adheres to its policies positively and gets its results. For example, “Amazon”. Amazon’s core values include customer obsession, innovation, long-term thinking, and curiosity to learn and adapt to change making it a successful brand worldwide.”

 

POINTS TO BE CONSIDER WHILE MAKING CORE VALUES 

1. Alignment with mission and vision: The company values are always aligned with the vision & mission of the company. It should reflect the overall goal and aspiration, and provide a clear vision of actions & behaviors.
2. Resonate with employees: Values should be made in a manner that resonates with employees' attributes. It shouldn’t be in a way that employees start feeling bound or trapped, instead, it should be encouraging and they embody these principles in their daily work.
3. leadership examples: Every value that a company makes should be strictly followed by its leaders too. So, the set of rules followed by the leader itself remarked as an example for others of how things should be done correctly. And encourage others to follow those values. 

 

Therefore, values and policies are essential to the success of any organization as they establish the support  within which employees operate and guide decision-making at all levels. Clear and strong organizational values help to build a positive culture, trust, and align the team toward common goals. Meanwhile, well-defined policies ensure consistency, compliance, and fairness, providing a structure for addressing challenges. Together, values and policies shape an organization's identity, enhance operational efficiency, promote ethical behavior, and ultimately drive sustainable growth and success of the company.