How to do proper Branding & Marketing of your Product

Think of your business like a superhero, and branding is the iconic costume that makes it easy to recognize. From the product naming to its marketing campaigns, the product you’re selling must have multiple characteristics to make it stand out. ‌‌

In this Blog, we are going to apply some depth Marketing & Branding strategies for most of the Businesses through several successful case studies of Business on your Business.

Before we getting start you need to now What Is Brand and Why branding is important.

What is Brand

A brand is more than just a name or logo; it's a special combination of things like symbols, designs, slogans, and more that make a company, product, or service stand out. It's not just about the visual elements but also about how people see and think about the business or product. A strong brand shows what a company stands for, what it's like, and the things it commits to do for its customers.

Brands are crucial in the world of marketing and business because they help differentiate products and services from competitors, build trust and loyalty with customers, and leave a strong impression in the market. To build a successful brand, it's important to keep the message, look, and customer experience consistent because these things all shape how people see the brand.

If you want to learn how to turn your business into a well-known brand, you can read this blog How to Build Your Business into a Brand.

Table of content

1. Stages of Business
2. Build product based on world Problem
3. Build The Brand Image
4. Clear Communication
5. Build your Product or company’s Marketing Campaigns Unique from Competitors
6. Deploy & Monitor the analytics on ground
7. Push-Pull strategy
8. Some Important Branding lessons

Stages of Business

If you are already a Businessman, or want to become one, you need to know that there are multiple Stages of the Business like.

 

1. New Business
2. Already established

The strategies & extend for Marketing & Branding varies.

New Business

Marketing for a new business is like introducing yourself to a group of strangers. They don't know you or your product yet, so you have to make a strong first impression.

Start by understanding what problems your product can solve for people.Who are these people, and what issues are they facing that your product can help with?

For instance, if you've created a new health app, you might team up with health experts who can vouch for your app and use social media and blog posts to explain how your app can make people healthier and happier.

Already Established

On the other hand, marketing for a well-established business is like continuing a conversation with old friends. These friends trust you and know what you stand for, but you still need to keep them interested and engaged. Use the reputation and loyalty you've built to introduce new products or adapt to changes in the market.

Your loyal customers can help you reach new ones. For example, established businesses often release new products or update their look to stay current and remind people why they've been a trusted choice for so long.

Build Product based on Problem

Before even starting up a business or Product development, you need to focus on the Core basics of Business Building and i.e. Assessing the Problem or Need of Market.‌‌

 

The most important step that every Businessman should know about is what exact problem they are solving for their customers and how valuable is your solution to your customer.‌‌

The Product that focused on the Problem only gets easier to Market and Build a Brand around it. ‌‌Pinpointing the pain points or desires of potential customers is the main part of a successful Business.

Build The Brand Image

Brand image is what people think and feel about a brand. It's the impression that pops into your head when you see a brand's name or logo. It's shaped by things like how good their stuff is, how they treat you, what they say in their ads, and what others say about them. When a brand has a good image, it means people like it and trust it, which makes them want to buy from it. So, it's like the brand's reputation and what people think about it.

Brand image is crucial because it significantly impacts a company's success. When a company has a good reputation, it makes people trust and like that company more. This means people are more likely to buy the company's stuff and even pay more for it. A good reputation also helps the company stand out from its competition, which is great for business. And when things go wrong, having a good reputation can help the company get through tough times because people already like and trust it. So, brand image is like a company's superpower for doing well and lasting a long time in a tough business world.

Clear Communication

a. Product name & Tagline

Creating a strong brand identity starts with creating a unique name and tagline first. They need to be short, memorable, and clearly answered what your product does and its benefits.

The product name should "summaries" what your product stands for and its unique qualities, while the tagline adds depth by "conveying" the essence and advantages of your product. When done well, a great product name and tagline help your brand stand out‌‌.

b. Marketing Campaigns: Sharing Your Brand's Story

To succeed as a brand, it's essential to create marketing campaigns that effectively tell your story. These campaigns act as the tools to let the world know why your product is valuable.

Consistency in your message across all marketing channels is important for building a strong brand. This means that your brand's main ideas and values should be clear in everything, whether it's a social media post or a traditional ad.

By including your brand's story in every campaign, you can build trust and loyalty, strengthening the connection between your brand and your customers.‌‌

Stand Out from Competitors

In a market filled with various options, it's essential to know what makes your product different. You need to understand and highlight these unique qualities for success. Make sure to talk about what sets your product apart in your marketing and branding.

 

This not only grabs your target audience's attention but also leaves a lasting impression on them. When potential customers see and appreciate what makes your product special, you position yourself to do well in a competitive market. So, it's not just about recognizing your product's unique features; it's also about telling people effectively and showing them why your product is better.

Deploy & Monitor the analytics on ground

Before you begin marketing, collect  data about your customers. Understand what they need and the problems they have. Make a list of the people who will benefit the most from your product.

 

These are your target customers. Then, create a marketing plan tailored to their needs. This way, your efforts are more focused and effective. It's all about meeting your customers' needs with your product and marketing strategy

Push-Pull Strategy

A push-pull strategy is a marketing approach that combines two different methods to promote a product.

I. Push: In this part of the strategy, businesses "push" their products or services into the market. This usually involves promoting to distributors, retailers, or other intermediaries. The goal is to get the product onto store shelves and in front of consumers.

For example, a company might offer discounts to retailers to encourage them to carry their product.

II. Pull: The "pull" part of the strategy is consumer-focused. It involves creating demand directly with the end consumers. Through advertising, marketing campaigns, and promotions, the goal is to pull consumers toward the product, creating a demand that prompts retailers to stock it.

 

By combining push and pull strategies, businesses target to both make their product available and create consumer interest, resulting in successful sales and market penetration.

Case study of Dr. Ortho, Pet Saffa, Kesh King on Push pull strategy.

Dr. Ortho, Pet Saffa, and Kesh King likely employ a combination of push and pull strategies for their products.

In the push strategy, they promote their products to distributors, retailers, or healthcare professionals and offer incentives to encourage stocking.

The pull strategy involves creating consumer interest through advertising, testimonials, and endorsements.

It's crucial for these businesses to ensure their products are genuinely helpful to customers before employing any marketing strategy, building a positive reputation that supports both push and pull approaches.

Some Branding lessons

Now its time to learn some very important Branding Lessons. You can write these points in your notebook so that it keep with you most of the time.

 

a. Product should be solid

Your product should address a real problem or need for your target audience. It should provide value, solve their pain points, or make their lives better in some way.

For example, if you're offering a cleaning product, it should genuinely clean effectively and efficiently. The foundation of a successful brand is a high-quality, reliable product.

b. Target Specific Market

Instead of trying to appeal to everyone, identify a specific market segment that your product resonates with. Understand their demographics, preferences, and pain points. By catering your branding and marketing efforts to a narrower, well-defined audience, you can create a deeper connection and generate more significant interest.

c. Clear Communication

Effective communication is key. Your branding should clearly convey what your product does and why it's valuable.

Your messaging, whether through product names, taglines, or marketing campaigns, should be simple and easily understood. Clarity in communication helps customers quickly grasp the benefits of your product.

d. Safe Launch

Before a full-scale launch, consider starting in a small, controlled area. This allows you to test your product and marketing strategies, gather feedback, and make improvements. It's a safer approach that minimizes risks. Once you've fine-tuned your product and strategies based on initial results, you can confidently expand to larger markets.

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